The Pursuit of Impact
Krathish Prakash — Product Designer & Engineer
I’m currently studying Experience Design at Pratt and work on AI driver and fleet safety experiences at Nauto, while building community through Figma. Before this, I studied Computer Science at Manipal University Jaipur, India, and worked with startups in travel and fintech.
What I love about design is that it sits at the intersection of craft and consequence. Every decision, from a line of copy to a motion curve, shapes how someone feels and what they can do. That’s why I’ve been moving toward design engineering. The closer I get to the material that users touch, the more honest the work becomes.
Taste is the thing I value most, and I think it’s becoming more important, not less, as tools get better. Taste is built through reps. You make a thousand small calls, most of them wrong, and slowly your instincts sharpen. I optimize for impact in everything. The products I build, my career, my life. I treat this stage as a series of experiments, each one teaching me something about how to build a great company.
My long-term goal is to build products that empower people, and in doing so, become a multiplier in their lives.